Spotted on the streets of NYC...

I think that this ad campaign is totally genius... I smile every time I see it.
It reminds me of this Amazing book I am reading at the moment. I am reading the 'Unbearable Lightness of Being' by Milan Kundera. I am really enjoying it because it is just so beautifully written. It makes me think differently about life... that might explain the last two posts I guess... there is a quick chapter about New York that I want to share with y'all...
"The Beauty of New York: Franz said, "Beauty in the European sense has always had a premeditated quality to it. We've always had an aesthetic intention and a long-range plan. That's what enabled Western man to spend decades building a Gothic cathedral or a Renaissance piazza. The beauty of New York rests on a completely different base. It's unintentional. It arose independent of of human design, like a stalagmitic cavern. Forms which are in themselves quite ugly turn up fortuitously, without design, in such incredible surroundings that they sparkle with a sudden wondrous poetry."
Sabina said, "Unintentional beauty. Yes. Another way of putting it might be 'beauty by mistake.' Before beauty disappears entirely from this earth, it will go on existing for a while by mistake. 'Beauty by mistake'-the final phase in the history of beauty." "
I think this is the perfect description of New York City... and anyone else who lives here will agree. I just love the way the author describes the beauty of the city so succinctly. I'd recommend reading this book to anyone. it's just beautiful, admittedly overly sentimental at times, but overall incredible.























